How we transformed a React monolith into multiple apps inside one codebase.

You always start small: one product, one team, one stakeholder. But once you succeed and need to scale, your original frontend architecture might not be ready for what comes next. As our Sales Process Orchestration Platform expanded to support multiple products and sales channels, our original monolithic application became a bottleneck.
In this talk, I'll share how we transitioned to a domain‑driven, multi‑app architecture while deliberately keeping a single React codebase. You'll see how we applied Domain‑Driven Design concepts on the frontend, structured clear boundaries between sales channels, and used Nx to orchestrate builds, enforce architecture rules, and keep teams moving independently without losing shared foundations.