My team ships AB tests constantly. At some point, the codebase started turning into a graveyard of feature flags, dead conditional logic, and TODO comments (or the lack thereof) about cleaning up old experiments. The breaking point: a major component with 4 experiments - hundreds of lines, where changing one thing risked breaking another (which it did). That's when I discovered that custom hooks could be more than reusable logic - they could be containers for isolating experimental code.
Through this talk, I’ll share my experience of using hooks as boundaries for implementing experiments, and how this pattern has improved the way my team can ship features fast while keeping technical debt in check.


React Berlin is a local meetup and community about all things related to the Ecosystem behind React(.js) and React Native. Based in Berlin, but open to international speakers and attendees.
Meetup organization is a joint work of local React enthusiasts and React Day Berlin conference
If you're an event organizer, or React enthusiast willing to collaborate, please reach us by mail, we're open to any kind of partnership - hi@reactday.berlin.
To propose a talk, or a venue, please fill in the corresponding forms, and we will reach you!
Call for speakers: https://forms.gle/ptpR6b1eLZ6WcZgi7
Venue proposal form: https://shorturl.at/nor23
By joining this group you agree to comply to our Code of Conduct
Feature Management needs, Decouple releases from deployments, My desire for a declarative no-UI solution, Leading to building https://featurevisor.com/, How it works being cloud native: Git repo, CI/CD, CDN, The three building blocks: Attributes: for making conditions, Segments: for targeting conditions Features: on/off flags, a/b test variations, variables, rollout rules, Review/approval workflow, React integration, TypeScript code generation, Alternatives and if you should adopt it
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Torc is a community-first platform bringing together remote-first software engineer and developer opportunities from across the globe. Join a network that’s all about connection, collaboration, and finding your next big move — together.
Join our community today!

Don't let broken lines of code, busted API calls, and crashes ruin your app. Join the 4M developers and 90K organizations who consider Sentry “not bad” when it comes to application monitoring. Use code “guild” for 3 free months of the team plan.
https://sentry.io
My team ships AB tests constantly. At some point, the codebase started turning into a graveyard of feature flags, dead conditional logic, and TODO comments (or the lack thereof) about cleaning up old experiments. The breaking point: a major component with 4 experiments - hundreds of lines, where changing one thing risked breaking another (which it did). That's when I discovered that custom hooks could be more than reusable logic - they could be containers for isolating experimental code.
Through this talk, I’ll share my experience of using hooks as boundaries for implementing experiments, and how this pattern has improved the way my team can ship features fast while keeping technical debt in check.


React Berlin is a local meetup and community about all things related to the Ecosystem behind React(.js) and React Native. Based in Berlin, but open to international speakers and attendees.
Meetup organization is a joint work of local React enthusiasts and React Day Berlin conference
If you're an event organizer, or React enthusiast willing to collaborate, please reach us by mail, we're open to any kind of partnership - hi@reactday.berlin.
To propose a talk, or a venue, please fill in the corresponding forms, and we will reach you!
Call for speakers: https://forms.gle/ptpR6b1eLZ6WcZgi7
Venue proposal form: https://shorturl.at/nor23
By joining this group you agree to comply to our Code of Conduct
Feature Management needs, Decouple releases from deployments, My desire for a declarative no-UI solution, Leading to building https://featurevisor.com/, How it works being cloud native: Git repo, CI/CD, CDN, The three building blocks: Attributes: for making conditions, Segments: for targeting conditions Features: on/off flags, a/b test variations, variables, rollout rules, Review/approval workflow, React integration, TypeScript code generation, Alternatives and if you should adopt it
Platform Sponsors

Torc is a community-first platform bringing together remote-first software engineer and developer opportunities from across the globe. Join a network that’s all about connection, collaboration, and finding your next big move — together.
Join our community today!

Don't let broken lines of code, busted API calls, and crashes ruin your app. Join the 4M developers and 90K organizations who consider Sentry “not bad” when it comes to application monitoring. Use code “guild” for 3 free months of the team plan.
https://sentry.io
Get in touch!
hi@guild.host