How to Build a Paywall Builder: the tech behind 100M+ daily paywalls

Presentation byKirill Potekhin

Paywalls are the critical part of mobile apps monetization. Adapty serves thousands of paywalls to millions of users. In this talk, I'll share:

  1. How we built the paywall rendering on the SDK

  2. Why we went native over HTML

  3. How we managed to deliver sub-second paywall loading time for the 97th percentile across 100m+ requests per day without spending hundreds of thousands on the infrastructure

We'll also share paywall insights that help increase conversion

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