This talk explores the evolving symbolism of the colour pink across different cultures and time periods, using historical and contemporary examples to trace its shifting meanings. From masculinity to femininity, rebellion to conformity, pink has worn many faces—each shaped by cultural intent. At its core, the discussion delves into how intention influences interpretation, reminding us that meaning is rarely fixed, but intended.

About the speaker

Evgeni Minchev is an Information Architect and Design Leader with over 10 years of experience. He explores the intersection of color, culture, and intent, driven by a natural curiosity and his work as a designer and father. Evgeni has spoken at events like the IA Conference and WAID, offering engaging and thought-provoking insights. Currently focused on AI in EdTech, he seeks to enhance learning through design. Outside of work, he’s an avid fly dresser and angler contemplating the greatest designer of all - nature.

This talk explores the evolving symbolism of the colour pink across different cultures and time periods, using historical and contemporary examples to trace its shifting meanings. From masculinity to femininity, rebellion to conformity, pink has worn many faces—each shaped by cultural intent. At its core, the discussion delves into how intention influences interpretation, reminding us that meaning is rarely fixed, but intended.

About the speaker

Evgeni Minchev is an Information Architect and Design Leader with over 10 years of experience. He explores the intersection of color, culture, and intent, driven by a natural curiosity and his work as a designer and father. Evgeni has spoken at events like the IA Conference and WAID, offering engaging and thought-provoking insights. Currently focused on AI in EdTech, he seeks to enhance learning through design. Outside of work, he’s an avid fly dresser and angler contemplating the greatest designer of all - nature.

Ever wonder what it’s really like to go from being a hands-on UX designer to leading a team in Big Tech? Or maybe you’re experiencing that “fear of missing out” when you see others chasing the “dream” design job?

In this talk, Tsvetelina will share an honest look at her journey from an Individual Contributor to a Design Manager, highlighting both the positives and the tougher parts you don’t always hear about.

We’ll explore:

• The realities of climbing the UX career ladder and transitioning into management.

• How FOMO shapes our perceptions of success - and what’s the reality of being part of Big Tech

• Honest comparisons of the UX work in startups, agencies, and Big Tech, so you can figure out which path might fit you best.

Come away with practical guidance, honest reflections, and actionable strategies—minus the industry hype. Whether you’re weighing your next career move or simply curious about what it means to lead in the ever-evolving UX field, this session will help you gain clarity on how to forge your own path to success.

💚 What does Gaudí’s art have in common with an overwhelmed designer? After mentoring 50+ designers across 20+ countries, one thing is clear:

Stress is just a signal, not a setback.

In her talk "Turn Stress into Inspiration", Eva will share how challenges, when met with clarity and intention, fuel authentic creative growth.

This isn’t about pushing harder. It’s about growing better. 🍀

Join her and explore together what really fuels creative growth.

About the speaker

Eva Staneva is a design leader with 15+ years of experience and a mentor passionate about personal development for over 10 years. She helps businesses create innovative, user-centered products and empowers designers to grow creatively and confidently in trust-based, collaborative environments.