Ever wonder what it’s really like to go from being a hands-on UX designer to leading a team in Big Tech? Or maybe you’re experiencing that “fear of missing out” when you see others chasing the “dream” design job?

In this talk, Tsvetelina will share an honest look at her journey from an Individual Contributor to a Design Manager, highlighting both the positives and the tougher parts you don’t always hear about.

We’ll explore:

The realities of climbing the UX career ladder and transitioning into management.

How FOMO shapes our perceptions of success - and what’s the reality of being part of Big Tech

Honest comparisons of the UX work in startups, agencies, and Big Tech, so you can figure out which path might fit you best.

Come away with practical guidance, honest reflections, and actionable strategies—minus the industry hype. Whether you’re weighing your next career move or simply curious about what it means to lead in the ever-evolving UX field, this session will help you gain clarity on how to forge your own path to success.

Collaboration is not merely a "nice-to-have" attribute; it is a vital skill for modern teams and organizations. The most innovative and forward-moving teams anchor themselves on strong collaboration and trust as core values.

In this presentation, Yana Mazdharova will delve into effective strategies for fostering good interpersonal relationships within cross-functional teams. She will explore the contributions designers bring to the table, and offer practical insights gleaned from real-world corporate, freelance, and startup settings. Yana's expertise and experience will provide attendees with valuable knowledge and actionable steps to enhance their collaborative efforts and drive success in their projects.

This talk explores the evolving symbolism of the colour pink across different cultures and time periods, using historical and contemporary examples to trace its shifting meanings. From masculinity to femininity, rebellion to conformity, pink has worn many faces—each shaped by cultural intent. At its core, the discussion delves into how intention influences interpretation, reminding us that meaning is rarely fixed, but intended.

About the speaker

Evgeni Minchev is an Information Architect and Design Leader with over 10 years of experience. He explores the intersection of color, culture, and intent, driven by a natural curiosity and his work as a designer and father. Evgeni has spoken at events like the IA Conference and WAID, offering engaging and thought-provoking insights. Currently focused on AI in EdTech, he seeks to enhance learning through design. Outside of work, he’s an avid fly dresser and angler contemplating the greatest designer of all - nature.

This talk explores the evolving symbolism of the colour pink across different cultures and time periods, using historical and contemporary examples to trace its shifting meanings. From masculinity to femininity, rebellion to conformity, pink has worn many faces—each shaped by cultural intent. At its core, the discussion delves into how intention influences interpretation, reminding us that meaning is rarely fixed, but intended.

About the speaker

Evgeni Minchev is an Information Architect and Design Leader with over 10 years of experience. He explores the intersection of color, culture, and intent, driven by a natural curiosity and his work as a designer and father. Evgeni has spoken at events like the IA Conference and WAID, offering engaging and thought-provoking insights. Currently focused on AI in EdTech, he seeks to enhance learning through design. Outside of work, he’s an avid fly dresser and angler contemplating the greatest designer of all - nature.