Optimising performance is a great win for any online business, however, it's an expensive and time-consuming process, in this talk I’m going to get you through some great tips to make performance wins in a cheap way, the talk includes some good examples that make enhancing performance very easy and takes less time than ever and patterns that you could catch in your own projects right after watching it.

Optimising performance is a great win for any online business, however, it's an expensive and time-consuming process, in this talk I’m going to get you through some great tips to make performance wins in a cheap way, the talk includes some good examples that make enhancing performance very easy and takes less time than ever and patterns that you could catch in your own projects right after watching it.

Learn how to build adaptive web applications that dynamically respond to user condition and context in this informative talk. Discover the principles and techniques behind adaptive design, including responsive layouts and dynamic interactions. Explore the role of data-driven decision-making and user analytics in tailoring content and features. Gain practical insights into implementing adaptive web apps using various technologies and frameworks. Understand the significance of user testing and feedback loops in refining the application for a seamless user experience. Walk away with actionable strategies to create personalised web experiences that drive engagement and success.

Performance advice tells us to reduce bundle size, minimize re-renders, and optimize everything to the extreme. But do we really need to? Is there anything else we can explore to make our apps look and feel faster—and if we’re lucky, actually be faster?

In this talk, we will review some conventional wisdom and explore techniques beyond it, like different UX strategies, overfetching, and modern Web APIs. We’ll even ask an unexpected question: Can SEO and LSO (LLM Search Optimisation) help with performance?