Performance advice tells us to reduce bundle size, minimize re-renders, and optimize everything to the extreme. But do we really need to? Is there anything else we can explore to make our apps look and feel faster—and if we’re lucky, actually be faster?

In this talk, we will review some conventional wisdom and explore techniques beyond it, like different UX strategies, overfetching, and modern Web APIs. We’ll even ask an unexpected question: Can SEO and LSO (LLM Search Optimisation) help with performance?