The slower your system is, the easier it is for the competition to win. With SEO and user experience as key factors, slow load times mean it takes time for new customers to find you. As we build out distributed systems, it's easy to focus on scaling and redundancy while overlooking the critical need for speed.

This talk explains how even a few extra milliseconds can add up to significant delays that cost you conversions and customer trust. It discusses practical ways to speed up data processing and improve communication across your systems. The focus is on understanding why every millisecond counts and how a well-tuned system can make a real difference.

By rethinking system architecture, you can create faster, more responsive digital experiences that stand out in a competitive market. This session breaks down the technical challenges behind slow performance and offers clear strategies to boost speed in distributed environments, proving that decodable, fast systems are essential for success.