The Product Model Sofia by UXDX
Contexts change, and processes should too.
The biggest waste in software development is building the wrong thing. But we continue to use processes that focus on the efficiency of building software instead of effectiveness and sustainability.
We don't know what customers will like until they have the product so we need to build processes around short cycles, quick experiments and iterations. That's what UXDX is all about.
We host speakers who share how they are changing their processes to enable more autonomous, empowered product teams. The goal is for everyone involved in product development from Product Managers, UX Researchers, Designers and Developers to get involved and learn the T-shaped skills necessary for high-performing product teams.
Debunking social media UX myths
Social media can be a game-changer for breaking into UX or expanding your network. However, we know that having productive discussions about our work online can be challenging.
Today, everyone is expected to be a thought leader in the public space, and controversial opinions often attract the most attention. In this session, we’ll slice through some of the misconceptions about UX to better understand them and reduce the pressure they can put on us and our careers.
It’s a serious topic but we promise we’ll keep it light and lively!
Viktoria Tsurova
From IC to Leader in Big tech: FOMO vs Reality
Ever wonder what it’s really like to go from being a hands-on UX designer to leading a team in Big Tech? Or maybe you’re experiencing that “fear of missing out” when you see others chasing the “dream” design job?
In this talk, Tsvetelina will share an honest look at her journey from an Individual Contributor to a Design Manager, highlighting both the positives and the tougher parts you don’t always hear about.
We’ll explore:
The realities of climbing the UX career ladder and transitioning into management.
How FOMO shapes our perceptions of success - and what’s the reality of being part of Big Tech
Honest comparisons of the UX work in startups, agencies, and Big Tech, so you can figure out which path might fit you best.
Come away with practical guidance, honest reflections, and actionable strategies—minus the industry hype. Whether you’re weighing your next career move or simply curious about what it means to lead in the ever-evolving UX field, this session will help you gain clarity on how to forge your own path to success.
Tsvetelina Lazarova
Design Pitfalls: Strategies for Better Collaboration
Collaboration is not merely a "nice-to-have" attribute; it is a vital skill for modern teams and organizations. The most innovative and forward-moving teams anchor themselves on strong collaboration and trust as core values.
In this presentation, Yana Mazdharova will delve into effective strategies for fostering good interpersonal relationships within cross-functional teams. She will explore the contributions designers bring to the table, and offer practical insights gleaned from real-world corporate, freelance, and startup settings. Yana's expertise and experience will provide attendees with valuable knowledge and actionable steps to enhance their collaborative efforts and drive success in their projects.
Yana MadzharovaThe Product Model Sofia by UXDX
Contexts change, and processes should too.
The biggest waste in software development is building the wrong thing. But we continue to use processes that focus on the efficiency of building software instead of effectiveness and sustainability.
We don't know what customers will like until they have the product so we need to build processes around short cycles, quick experiments and iterations. That's what UXDX is all about.
We host speakers who share how they are changing their processes to enable more autonomous, empowered product teams. The goal is for everyone involved in product development from Product Managers, UX Researchers, Designers and Developers to get involved and learn the T-shaped skills necessary for high-performing product teams.
Debunking social media UX myths
Social media can be a game-changer for breaking into UX or expanding your network. However, we know that having productive discussions about our work online can be challenging.
Today, everyone is expected to be a thought leader in the public space, and controversial opinions often attract the most attention. In this session, we’ll slice through some of the misconceptions about UX to better understand them and reduce the pressure they can put on us and our careers.
It’s a serious topic but we promise we’ll keep it light and lively!
Viktoria TsurovaFrom IC to Leader in Big tech: FOMO vs Reality
Ever wonder what it’s really like to go from being a hands-on UX designer to leading a team in Big Tech? Or maybe you’re experiencing that “fear of missing out” when you see others chasing the “dream” design job?
In this talk, Tsvetelina will share an honest look at her journey from an Individual Contributor to a Design Manager, highlighting both the positives and the tougher parts you don’t always hear about.
We’ll explore:
The realities of climbing the UX career ladder and transitioning into management.
How FOMO shapes our perceptions of success - and what’s the reality of being part of Big Tech
Honest comparisons of the UX work in startups, agencies, and Big Tech, so you can figure out which path might fit you best.
Come away with practical guidance, honest reflections, and actionable strategies—minus the industry hype. Whether you’re weighing your next career move or simply curious about what it means to lead in the ever-evolving UX field, this session will help you gain clarity on how to forge your own path to success.
Tsvetelina LazarovaDesign Pitfalls: Strategies for Better Collaboration
Collaboration is not merely a "nice-to-have" attribute; it is a vital skill for modern teams and organizations. The most innovative and forward-moving teams anchor themselves on strong collaboration and trust as core values.
In this presentation, Yana Mazdharova will delve into effective strategies for fostering good interpersonal relationships within cross-functional teams. She will explore the contributions designers bring to the table, and offer practical insights gleaned from real-world corporate, freelance, and startup settings. Yana's expertise and experience will provide attendees with valuable knowledge and actionable steps to enhance their collaborative efforts and drive success in their projects.
Yana MadzharovaGet in touch!
hi@guild.host