Guild's monetization features let Organizers accept payments for Event tickets and collect donations from their community. All payments are processed through Stripe, a trusted payment platform used by millions of businesses. Connecting Stripe is required before you can create paid Events or accept donations.
Connecting Stripe
Only Organizers can connect Stripe to a Guild.
1
Open Guild Settings
Navigate to your Guild's profile page and click the settings gear icon.
2
Go to the Monetization section
In Settings, navigate to the Monetization section.
3
Click Connect Stripe
Click the Connect Stripe button. You'll be redirected to Stripe's onboarding flow where you can create a new Stripe account or connect an existing one.
4
Complete Stripe onboarding
Follow Stripe's steps to verify your identity and set up your payout details. Once complete, you'll be redirected back to Guild.
Once connected, your Guild can create paid Event tickets and accept donations. Stripe handles payment processing and payouts. Guild lets Organizers configure ticket tax fields where needed, but tax rules vary by location, so confirm your local requirements before selling tickets.
Sponsorships & Analytics
Guild Settings also includes a Sponsorship area for communities that display sponsors across Guild pages, Events, Presentations, and email. Organizers can create sponsorship cards with light and dark images, a description, link text, and separate web and email destination URLs.
The Sponsorship dashboard tracks web views, email views, web clicks, email clicks, click-through rate, geographic performance, and per-sponsor comparison over the selected date range. You can also request a metrics export for reporting.
Sponsorships are managed separately from Stripe ticketing and donations. Use Monetization for payments and Sponsorship for sponsor placement, display, and analytics.
Event Ticketing
With Stripe connected, you can create paid ticket tiers for your Events. This lets you charge for attendance, offer different pricing levels (such as early bird, general admission, or VIP), and manage capacity for each tier individually.
For a complete guide to setting up ticketing — including creating tiers, setting prices, managing capacity, and checkout — see Ticketing & Payments.
Donations
Guilds with Stripe connected can accept donations from their community. Donations allow Members and supporters to contribute financially to the Guild without being tied to a specific Event. This is useful for communities that want to fund venue costs, speaker travel, equipment, or other community expenses.
When donations are enabled, a donation option is available on the Guild's profile page. Supporters can choose how much to contribute, and the payment is processed through your connected Stripe account.
Payouts
All revenue from ticket sales and donations is collected in your connected Stripe account. Stripe handles payouts to your bank account based on the payout schedule you configured during Stripe onboarding. You can view and manage your payout settings, transaction history, and financial reports directly in the Stripe Dashboard.
Guild charges a 5% fee on ticket sales and donations, on top of Stripe's standard processing fees.